Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website.

Reduce PopUps or Distracting Ads

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth.

The key is to find the keywords in our niches which have low competition

Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters).

Fix technical issues first and foremost

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. Gaz Hall, an SEO Expert from the UK, said: "Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these changes are not usually due just to normal changes and search engine updates."

Add valuable insight to your repurposed content

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization.