Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. So what it does it take to achieve a high ranking on Google? Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO.

SEO is having the patience and persistence to implement all the great stuff you learn from your favorite experts

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc.

SEO still has a steep learning curve

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Any discrepancies might cause Google to NOT show your business' information on a search result page.

Create an e-book or guide every few months

A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam."

Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Google just needs evidence that what is on a particular website is relevant to it’s viewers.