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Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. Search drives an incredible amount of both online and offline economic activity. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever before. They measure the v​alue of links by the domains they come from and the pages on the domains they come from.

Online marketing is not a monarchy

The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. If you are doing guest posts, always change your author bio and use different pen names.

You need to understand keyword intent

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content.

Make sure any SEO consultant you hire has years of real-world SEO experience

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. The number and quality of links pointing to your site will largely determine in what position your site ranks. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way."

Consistently Keep an Eye on Your Links

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text.