Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. The backlink is one of the strongest ranking signals for any site because they indicate its authority. Whenever your URL changes, think of what you may have going on that’s attached to those URLs. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding.

Don't go overboard at the risk of being penalized

Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity.

SEO is not actually changing the search engines

Links at the top of a page carry more weight than those further down. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made.

Use dynamically generated page titles for database-driven websites

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. SEO is something that is constantly evolving and changing. Gaz Hall, an SEO Expert from the UK, said: "Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one."

Content is all Google ever wanted and all it will want in the future

The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice.