When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders).

Make authority sites the focal point of your marketing efforts

Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. If you have large sections Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of duplicate text page-to-page – that is a problem that should be targeted and removed. Be open to targets you wouldn’t normally consider. The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text.

Types of site changes brought on by RSS feeds

You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. SEO-ing your web content is a great way to generate easy traffic. That being said, you won’t get traffic instantly by writing a few blog posts.

My thoughts on web 2.0

As search marketers, we must first gain trust to get a web form fill or conversion. The good news is that SEO copywriting could represent a huge opportunity for you! If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; Gaz Hall, a Freelance SEO Consultant, commented: "Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. "

Determining Relevance: Trust your gut when it comes to web portals

If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out a month later that this is one of the things Google absolutely despises. Short Take a butchers at Oxon AA, for instance. URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. Conversions happen only when a visitor’s comfort levels in trust and transparency are met. You don’t have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top.