Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability.

Myths and misconceptions about RSS feeds

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Long form content is Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile.

The secret behind webmaster tools

Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed.

Here's what industry insiders think about keyword research

Make it easier for search engines to index your website. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness. According to Gaz Hall, a UK SEO Consultant : "At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. "

Disambiguation, and diversity are important when it comes to organic links

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it).