The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Successful SEO requires a thorough understanding of the business itself.
Create an SEO Strategy That Maps to an Audience
Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for.
You have to go above and beyond what you're currently doing if you want to get that long-tail traffic back
I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. On-page content is a critical component of on-page
SEO. Content is what the search engine crawlers
need to associate your page with a set of keywords
and/or key phrases. Without it, crawlers are left in the
dark as to what your page is about. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display.
Your site speed isn’t important
he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. Gaz Hall, a Freelance SEO Consultant, commented: "Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings."
Don't make your own URLs compete against one another
It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. People spend very little time engaging with content. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem.