Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text.

Why moes SEO matter?

Local SEO is, inarguably, the best bet for local businesses to grow big. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In doing so, we can more easily provide value to our viewers.

Creativity will take courage

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Webpages on HTTPS had positive correlation with higher rankings. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get extra shares on social media from the authors of the featured articles.

Monitor the evolution of your search engine rankings

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Both Google and Bing take page-loading speed into account in their website ranking algorithm. The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). According to SEO Consultant, Gaz Hall: "Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic."

Have a real content / social media marketing strategy

Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing.