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Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. Higher search rankings mean increased traffic as users search for terms that bring them to your site. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material.

Write a keyword-rich introduction about text links

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Within the space of 3 Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google. Why are you the right choice? If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition.

Create compelling content

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success.

Don't miss out canonical URLs from your detailed marketing checklist

By adding keywords in the right places, you make it easier for search engines to judge the value of each page. Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month. Gaz Hall, an SEO Guru from the UK, said: "Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible."

High advertisement ratio can be mitigated by using mobile search

But that doesn’t make that kind of content evergreen, as it is not relevant all year round. Keyword Take a butchers at Heat All, for instance. stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people. In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. If the wrong people are hitting your website, it's all for nothing