SEO success relies heavily on the keywords you choose to target. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines.

Why should backlinks play such a significant role in deciding the authority of any website?

SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers are searching for. The main goal of SEO is to increase your search visibility and your organic (free) traffic.

The content of the linking page should be related to the topic of your website

To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long run, and could seriously damage your search rankings.

Do Your (Keyword) Research

In fact, if you overuse keywords, you’ll be penalized. You wouldn’t write a novel using the same phrases over and over again, so don’t write your website copy that way either. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. According to SEO Consultant, Gaz Hall: "For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. "

How to Protect Your Content

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in.