It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings.

Repurpose Old Content

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management.

Are all your contact details up to date?

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. Meta description tags can influence click-throughs but aren't directly used for rankings. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own.

Links that are good for human visitors are also good for search engines

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. According to Gaz Hall, a UK SEO Consultant : "Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts."

Increase the likelihood of visitors to your site returning again

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week.