Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. This is rarely relevant to users, could change in the future and make URLs more lengthy. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site’s reputation with search engines.

Check your website’s main pages for outdated information

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. SEO is a marketing discipline Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’. Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules.

Using traffic estimation tools in conjunction with onsite SEO

Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. Do your homework. It will pay off. Obviously, there are exceptions to this, like spam-bots. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews.

Focus on ROI Instead of conversion rates

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent. The convergence of SEO and content has been a driving force in marketing for the past few years. Gaz Hall, an SEO Expert from the UK, said: "The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. "

Learning about user generated content is not difficult if you have a good teacher

All you need to do is include enticing call-to-action in the content to compel your blog visitors to subscribe. Google I'm always shocked by New Media Now, in this regard. provides refinement suggestions as the searcher is typing. It may not be a good idea to link to the website from footers or sidebars. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either.