I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore.

User-generated content + communities

Keyword-based titles help establish page theme and direction for your keywords. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Links with over optimized anchor text in articles or press releases distributed on other sites.

Should I start with a blog?

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it.

Google Panda is part of the algo that is specific to the quality of content

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Gaz Hall, from SEO Hull, had the following to say: "You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role."

Low Hanging Fruits (LHF)

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement.