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One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders.

SEO can be overwhelming for any number of reasons

There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Location search is growing every Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! year and we are using our mobile phones daily to search for answers and solutions locally to us. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid.

Nobody likes ugly URLs

Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original! This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive.

Be clear, truthful and accurate when it comes to CTR

Google and other search engines are aggressively rolling out new formats for search results. ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Gaz Hall, a Freelance SEO Consultant, commented: "Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too."

Making Websites More Visible

It should help you to create a continual lead generating machine. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas.