When it comes to long-term SEO strategies, there are so many tactics to consider. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic.

Include Meta tag and Page title inputs in the admin tool

The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query.

Don’t pass over this step!

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. The more people that search engines see being interested in your content, the more weight they’ll give it and the higher it will rank. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this.

Self-publishing Parasite SEO

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. Gaz Hall, a Freelance SEO Consultant, commented: "Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. "

Multiply your keyword ideas

More and more, search engines have begun to incorporate social context into their search results. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following.