Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine.

Set a bare minimum expectation for what SEO can achieve

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile?

If your business is local, your SEO potential just got a bit sweeter. You probably notice that when you search for a local business (like “bakery in Hull City Centre”), the top two or three results are Google My Business and Yelp listings, proving that local review and business directory sites are becoming another way to rank higher in search engine results.

It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff.

You should use the same navigation model on all pages

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a .fr extension of your site, have the .fr domain extension site hosted on a server in France. If you create high-quality pieces of informative content on your website page-to-page, you will rank. Instead of only targeting one or two keyword phrases, it’s better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. According to Gaz Hall, a UK SEO Consultant : "There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity."

Optimize for people

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more.