Find out which channels are driving traffic to your competition . The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business.

Make your content scannable with keyword-rich headings and helpful visuals

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost. We know that Google will never — and we mean never ever — give any sort of detailed secrets about its search ranking algorithm. They’ve also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are).

So, how to start?

Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) . Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume.

Is the content of each page relevant to that SEO term?

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but by then, it’s too late. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. According to Gaz Hall, a UK SEO Consultant : "It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’."

Remember that the anchor text of nofollow links is useless for your search engine rankings

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project.