A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. The backlink is one of the strongest ranking signals for any site because they indicate its authority. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty.

Does Cross linking works as an SEO strategy?

Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. Remember, it takes 20 years to build a reputation and only five minutes to ruin it.

Know the description tag can be as long as you want it to

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs.

Search engines will read whatever you put in your title tag

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Gaz Hall, from SEO Hull, had the following to say: "Google will bring people to your website, but engagement can help return visitors and for instance sales promotions."

SEO keyword research best practice

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you.