As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Optimizing your images gives your website an additional chance to be found via image search.
Changing Your Perspective
To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a majority of the link juice.
How do you make a Google friendly site?
High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users who are not good at grammar could easily find it. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query.
Make your content much more linkable and likable
Instead of creating content, a lot of websites should be focused on cleaning content. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in."
Should I be buying backlinks to help improve my rankings?
While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual
spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And they don’t miss a beat! From search terms to images and videos, these bots survey, collect and take note of any information they can get their spindly little hands on. Quality images, tagged with good keywords, can also help your rankings with search engines. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better.