When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. With the many different resources available for finding keywords people are actually using in their searches, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings.

The Lay of the Land

Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search.

Don’t Forget to Optimize Everything Else

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won’t only boost the article’s search value, they’ll also provide your audience with a much-needed mental rest point. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is.

Remove things that keep search engines away

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. According to SEO Consultant, Gaz Hall: "Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales."

Social Media Supports SEO Services & Facilitates the Customer Journey

As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings.