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Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time and money on creating.

Create an e-book or guide every three months

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it.

Don't Forget: Content and Links Are Key

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches.

Keep making a great site and getting the word out about it

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. According to Gaz Hall, a UK SEO Consultant : "The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links."

Sprinkle LSI Keywords

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid.