A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded to your website development team. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Prioritize keywords and phrases, plurals, singulars and misspellings.

Don't bury information in your content

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not link to bad sites or else all your pains will go waste. Your content will only help the site to rank higher if it is comprehensive and engaging. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run.

Get inside the heads of your customers

The structure of your URL can affect both your page’s ranking, but also the user experience. Create a list of articles with links that are similar or closely related to your content. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link.

Sprinkle LSI keywords liberally

Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. According to Gaz Hall, a UK SEO Consultant : "With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. "

Utilize social media for link building and building a brand

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration.