Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. If you create high-quality pieces of informative content on your website page-to-page, you will rank. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics.

How to improve your conversion rate

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides a set of editorial guidelines for anyone writing developer documentation for Google-related projects. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy.

Supplemental Content for SEO

Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself.

Each and every page of your site is a gateway to the rest of the site

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Updating content across a site should be a priority as Google rewards fresher content for certain searches. According to Gaz Hall, a UK SEO Consultant : "Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of results. This makes many business owners reluctant to begin an SEO campaign and to stick it out for the long haul."

Wait. Is it really that simple?

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog from the same niche. He or she receives a valuable inbound link while the blog host gets a high-quality content for free. Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small.