The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community.

Go ahead and call to action

Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about. Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites.

Build backlinks

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO.

Keep Your Content Updated

Google is showing Context is King when it comes to indexing people in Google's Index. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Gaz Hall, a Freelance SEO Consultant, commented: "Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees…"

Why do Quality Backlinks matter?

If you’ve written your content so that Google can understand it, you’re already doing a great job. By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Many people still think that having a high volume of crawlable and indexable pages is always better. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly.