I bet you didn't know this about stickiness

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! Put …

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Beauty is important and usability is even more critical

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. The main thing to keep in mind when using …

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Takeaway tips for ROI

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. Visual content has become very popular on the internet due to our own ability …

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When your use of keyword stuffing becomes obsessive

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a …

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Beginner's guide to splogs

The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing. Google is interested in what the user does after they are on your site. Clearly define your objectives in advance so you can truly measure your ROI from …

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You may be asked about analysis in your marketing interview

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have …

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Making Websites More Visible

One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Google views your site as authoritative when other sites link back …

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Link Reclamation

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user …

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Industry Content Analysis

My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected (“tarred with the same brush …

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The hardest part of SEO is waiting

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use …

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The Truth: SEO and content marketing overlap. A lot.

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. When you're …

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Add valuable insight to your repurposed content

Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Remember that it ’s also highly important for the …

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In Mobile Search, Top 10 Is Actually Top 3

SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish …

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Get high quality backlinks from trusted sources

The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. SEO specialists believe strongly in …

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70% of all Google Business Pages are unclaimed

There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. There …

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Boost search engine rankings

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your …

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Making Changes Early and Often

Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Local SEO is, inarguably, the best bet for local businesses to grow big. You may usually think about linking in terms of pointing to outside websites, but paying more attention …

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Better alternatives to old school SEO methods

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? Content freshness matters. Keeping your content up to date helps search engines …

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W3C Validator

Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep …

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Page load speed

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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Give visitors what they want

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. Visual content has become …

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Your Customers are searching their query in different ways

Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important …

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Think about SEO from the start

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. While it is possible to …

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