Fundamentals of Earning and Attracting Links

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. In order to get the most success …

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One single domain is enough

Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month. Link building …

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Hummingbird also impacts long-tailed search queries

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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Multiply your keyword ideas

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Google …

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Identify your SEO keywords

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites …

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Earning links

Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages. It’s totally understandable that Google takes user behavior into account in …

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Move inline scripts and styles into separate files

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Google learned that when people search for the term “SEO,” they were more likely to click on information over a …

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Social Media Supports SEO Services & Facilitates the Customer Journey

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. With the many …

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The first choice should be structure

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. If you maintain a blog, of course you want the traffic to your blog to grow. But what …

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Why won’t people engage with my content?

Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your …

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97% of consumers read online reviews for local businesses

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. When building your content, it’s important to remember to give …

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Getting SEO to take off can take time and patience

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Have a real content / social media marketing strategy

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service …

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What Does It Mean for SEO?

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings …

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