Make a good use of gateway sites

Citations like these are essential when building authority and improving your site’s credibility. Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets …

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Industry Content Analysis

If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much …

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Remember that keyword stuffing make the web go round

Google was the main search engine. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Prioritize …

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Make a good use of URLs

Let me explain. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. And if a site has a wide presence of low-quality, time wasting pages, the site as a whole will be ranked …

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Make your website easy to access and well organized

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when …

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So Keywords and Keyword Research

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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Choosing the Right Keywords to Optimize For

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. A web page can be given an immediate “freshness score” based on its date of publication, when then decays …

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Pay attention to your weekly click-through rate

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

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Localize your content for a better experience

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. Try to improve your site speed and page load times, and make sure that …

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Start your SEO copywriting process here

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Always remember, “Content is King”. Thereby …

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SEO keyword research best practice

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. The backlink is one of the strongest ranking signals for any site because they indicate its authority. The number one rule is to focus on your …

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A Link Reclamation technique

Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then …

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Shorter Page Titles and URLs Work Best

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Your URL’s should include your main keywords, but make sure you …

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Invest in longer posts

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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It's a good idea to get your keyword in the beginning of your copy

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their …

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Link acquisition is an ongoing investment

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken …

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Create an e-book or guide every three months

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. One good way to know what’s coming …

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Use keywords wisely

Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or …

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Google retrieves the most relevant pages from its databases

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. There …

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Reporting and analytics

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. It’s better to have a custom 404 error code page than …

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SEO for lead generation: Pros and cons

It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is …

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Identify potential link partners

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. In the early days of SEO, you could get a site to …

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Minimize Duplicate Template Content

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool …

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Monitor the evolution of your rankings

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the …

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Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. So what it does it take …

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Content that is not visible to the search engines

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link …

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How to Protect Your Content

SEO success relies heavily on the keywords you choose to target. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. In the past, commenting on blogs and forums solely for the sake of building links was the norm …

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SEO does not happen in a bubble

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s …

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Leverage the work your competitors have already done in SEO

This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. Link farming, buying links, getting links from …

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Utilize social media for link building and building a brand

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the …

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SERP Analysis

Both Google and Bing take page-loading speed into account in their website ranking algorithm. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. SEO has tremendously grown over the past few years and search engines …

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