Meaty meta descriptions may affect your anchor text tactics

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads …

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Improve engagement by utilising CTR

Duplicate content is not the only thing to be concerned with when it comes to search engines viewing your website as a quality website. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The …

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Monitor the evolution of your Google rankings

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. As a result, your website won’t rank in the search engines. Organic SEO still plays a key role in Google rankings for both local keywords …

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Avoid paid links that do not use the rel=nofollow attribute

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Be Informed and updated!

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. While there are not any tools that can tell you if your content is thin and what …

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Sign Up for Press Request Alerts for SEO benefits

Time and time again, Development teams forget, give little consideration to, or simply don’t realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website. If you own a website that’s been around for a while, you should …

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Clarification about 301 redirects

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. The bad news …

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Reasons why you cannot fully understand walled garden sites

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. Chances are, your …

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Understanding search queries

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a …

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How you will benefit from webmaster tools

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it’s crucial to maintain valuable and high quality …

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Does more traffic directly imply more revenue?

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Generate Interest and Give Information

As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of …

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There's more to online marketing than just SEO and content

A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are …

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How are you supposed to do this?

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title …

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Grooving to the Search Engine's tunes!

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start …

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Make use of long-tail & exact match anchor texts

You can stop improving certain pages, but the site as a whole can always be improved. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to …

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Don't make your own URLs compete against one another

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a …

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Competitor Analysis and Opportunity Identification

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Use internal links with clear and informative …

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Replicate the same process with other websites

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places …

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SEO Writing is Not Just About Using Words to Get Rankings

For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large …

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Build links the right way

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets …

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Page load is an important SEO factor

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of …

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Every web page is an opportunity to capture a customer.

Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on …

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Do not optimise for irrelevant keyword searches.

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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Universal Search/Blended Search

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: Designing your website with mobile users in mind will …

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If I stop doing SEO will my rankings drop?

Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible …

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Create an e-book or guide every three months

In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get …

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Internal linking is a secret weapon for SEO

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Many blogging software packages automatically nofollow user comments …

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PageRank of the page

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then …

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Template footprint leaving a low ratio of original content

Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. Website with streamlined URL structures often tends to rank …

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Choose blog-friendly content management systems

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Mobile is becoming more popular every year. Understanding which ranking factors are relevant to your industry is key to becoming …

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Use Google Business Reviews

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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