A do-it-yourself guide to Google algorithms

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Link building …

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Understanding white hat SEO

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. You don’t have to be an astrophysicist to understand that a spike in users from a particular place often …

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Here's what industry insiders think about indexed pages

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I …

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Make content your centre of attention

I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something. SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher …

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We're searching in different ways already

Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile …

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When your use of LSI becomes obsessive

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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Hidden facts about static pages

And don’t let SEO take over your life – you still have to be out there doing business. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Choose Relevant Images – It can be tempting just to …

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Make sure your site is spiderable

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. You only need to look at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it. Follow all the good on-page content …

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Make sure you know exactly what you're doing with LSI

The first step when you discover duplicate content is to reach out to the webmaster. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Visual content shared …

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The reason everyone loves web portals

The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take …

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Let's follow sitemap best practise

It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this …

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Why have meta tags been so popular?

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. In today’s SEO, high-quality and relevant backlinks have the most value …

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Steps to Get Your Website Crawled Faster

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. A good SEO specialist knows how to write “click worthy” headlines as …

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Getting More Value Out of Your SEO Campaigns

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Designing your website with mobile users in mind will give you the best chance at converting the …

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Send an Google Reconsideration Request for getting Unbanned

Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first …

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Broken Internal and External Links

Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. SEO for small businesses doesn’t …

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What the Keyword Data Tells You

The modern SEO seems to be focusing more on user experience. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site …

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Backlinks are about so much more than Search Engine Optimisation

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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Influencer marketing and publishing opportunities.

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up …

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Sprinkle LSI Keywords

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Get into the habit …

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What to Do?

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy …

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The first choice should be search marketing

A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to …

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Optimize for people

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Another “old school” method of building up your backlinks is to make use of Forum Posting. It …

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Increase the likelihood of visitors to your site returning again

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But …

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How are you supposed to audit your website?

The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also …

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SEO thats shines above the rest

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! A title tag is used by search engines to display a page in search …

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The outreach process for SEO

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Evergreen topics have long lasting value, so when …

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Keep your link building strategy diversified

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Undoubtedly, the number of mobile/tablet users in developed countries is …

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Links are glue for your site

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Search Engine has become more smarter New Rules of SEO have been implemented or will …

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The headings for your homepage

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. SEO …

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What does great content mean for Google?

Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides a set of editorial guidelines for anyone writing developer documentation for Google-related projects. With the likes of Google Analytics and other tracking software, it can be much easier to …

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Spread the word that rankings were a poor measure of success

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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How to Optimize for Searcher Intent

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? SEO requires so much content because it wants to grow. Google doesn …

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Provide Information about the Domain

Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d …

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