How to really understand web 2.0

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. So what type of website would get the highest quality ranking? According to Google, the highest quality …

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Determining Relevance: Trust your gut when it comes to web portals

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Although pay-per-click marketing can provide great …

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Latest developments in long tail search

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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Important aspects of seo that are essential for a website

This isn't the case, however. Nobody uses search engines to search Twitter; you use Twitter to search Twitter. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website …

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What's the story about keyword stuffing

How do you put an invisible business on the map? Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Google’s algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. We recommend …

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Make blogs the focal point of your marketing efforts

For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. In my case, I started as a web developer and migrated to SEO through my love of analytics …

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Myths and misconceptions about local search

From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or …

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Exclude Internal Traffic From Google Analytics

Link building is still extremely important. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Some Google searches show a descriptive box at the top of the search results …

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A do-it-yourself guide to bread crumbs

In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to …

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Understanding sitemaps in relation to your marketing strategy

Ensure that unique content is provided to these external websites instead. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Using different tags and elements on your page will help search engines understand which parts of …

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Follow a consistent cadence towards ROI

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots …

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Bucket brigades based on mobile search

Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to …

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Post Interesting Stuff Not Limited to Your Products/Services Only

The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as …

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Link all your content to your social media pages

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Duplicated content – the …

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Submit a XML Sitemap To Speed Up Indexing

There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search …

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Fulfill your title’s promise

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Most businesses …

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Analyze the backlinks of any website and get detailed statistics

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

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Multiply your keyword ideas

When it comes to long-term SEO strategies, there are so many tactics to consider. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Being an authority in your niche is all about having the …

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Not all web searches lead to sales

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard …

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Use Link Baiting To Get More Clicks from the SERPS

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Citation consistency acts as a trust factor for Google

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate …

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Word count is a complicated SEO metric

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. In the era of internet, where approximately three …

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Stay Focused on the Long-Term

Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. SEO results are only keenly felt long-term, and therefore it can be difficult for …

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Why do Quality Backlinks matter?

The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than …

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Here is your opportunity to write something and rank

Stick to these good practices and you’ll be on your way to free traffic. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means …

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What keywords your visitors will use to find you?

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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How to Search Engine Optimize Your Blog Content

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional …

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Consistently Keep an Eye on Your Links

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Writing a good …

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Wait. Is it really that simple?

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. If you create high-quality pieces …

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You must have a strong web foundation

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Optimization is important, but without metrics, you’ll never really know …

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Be funny. Humor is great if you can do it.

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. SERPs (search …

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Entries with rich snippets have higher click-through rates

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. You should also …

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When are you supposed to do it?

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to …

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Ask and Answer Important Questions

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have …

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