Meaty meta descriptions may affect your anchor text tactics

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads …

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Improve engagement by utilising CTR

Duplicate content is not the only thing to be concerned with when it comes to search engines viewing your website as a quality website. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The …

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How to really understand web 2.0

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. So what type of website would get the highest quality ranking? According to Google, the highest quality …

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Determining Relevance: Trust your gut when it comes to web portals

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Although pay-per-click marketing can provide great …

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Monitor the evolution of your Google rankings

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. As a result, your website won’t rank in the search engines. Organic SEO still plays a key role in Google rankings for both local keywords …

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Make a good use of gateway sites

Citations like these are essential when building authority and improving your site’s credibility. Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets …

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Latest developments in long tail search

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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A do-it-yourself guide to Google algorithms

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Link building …

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Avoid paid links that do not use the rel=nofollow attribute

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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I bet you didn't know this about stickiness

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! Put …

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Understanding white hat SEO

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. You don’t have to be an astrophysicist to understand that a spike in users from a particular place often …

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Beauty is important and usability is even more critical

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. The main thing to keep in mind when using …

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Industry Content Analysis

If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much …

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Important aspects of seo that are essential for a website

This isn't the case, however. Nobody uses search engines to search Twitter; you use Twitter to search Twitter. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website …

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What's the story about keyword stuffing

How do you put an invisible business on the map? Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Google’s algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. We recommend …

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Make blogs the focal point of your marketing efforts

For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. In my case, I started as a web developer and migrated to SEO through my love of analytics …

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Myths and misconceptions about local search

From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or …

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Takeaway tips for ROI

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. Visual content has become very popular on the internet due to our own ability …

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Here's what industry insiders think about indexed pages

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I …

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When your use of keyword stuffing becomes obsessive

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a …

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Be Informed and updated!

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. While there are not any tools that can tell you if your content is thin and what …

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Sign Up for Press Request Alerts for SEO benefits

Time and time again, Development teams forget, give little consideration to, or simply don’t realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website. If you own a website that’s been around for a while, you should …

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Clarification about 301 redirects

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. The bad news …

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Make content your centre of attention

I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something. SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher …

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Beginner's guide to splogs

The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing. Google is interested in what the user does after they are on your site. Clearly define your objectives in advance so you can truly measure your ROI from …

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We're searching in different ways already

Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile …

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Remember that keyword stuffing make the web go round

Google was the main search engine. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Prioritize …

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