When your use of LSI becomes obsessive

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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Reasons why you cannot fully understand walled garden sites

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. Chances are, your …

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Hidden facts about static pages

And don’t let SEO take over your life – you still have to be out there doing business. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Choose Relevant Images – It can be tempting just to …

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Understanding search queries

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a …

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Exclude Internal Traffic From Google Analytics

Link building is still extremely important. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Some Google searches show a descriptive box at the top of the search results …

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You may be asked about analysis in your marketing interview

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have …

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Make sure your site is spiderable

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. You only need to look at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it. Follow all the good on-page content …

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A do-it-yourself guide to bread crumbs

In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to …

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Understanding sitemaps in relation to your marketing strategy

Ensure that unique content is provided to these external websites instead. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Using different tags and elements on your page will help search engines understand which parts of …

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Make a good use of URLs

Let me explain. Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. And if a site has a wide presence of low-quality, time wasting pages, the site as a whole will be ranked …

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How you will benefit from webmaster tools

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it’s crucial to maintain valuable and high quality …

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Make sure you know exactly what you're doing with LSI

The first step when you discover duplicate content is to reach out to the webmaster. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Visual content shared …

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The reason everyone loves web portals

The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take …

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Let's follow sitemap best practise

It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this …

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Follow a consistent cadence towards ROI

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots …

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Making Websites More Visible

One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Google views your site as authoritative when other sites link back …

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Why have meta tags been so popular?

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. In today’s SEO, high-quality and relevant backlinks have the most value …

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Link Reclamation

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user …

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Bucket brigades based on mobile search

Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to …

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Make your website easy to access and well organized

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when …

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So Keywords and Keyword Research

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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Does more traffic directly imply more revenue?

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Generate Interest and Give Information

As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of …

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Steps to Get Your Website Crawled Faster

In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way. A good SEO specialist knows how to write “click worthy” headlines as …

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Industry Content Analysis

My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected (“tarred with the same brush …

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Getting More Value Out of Your SEO Campaigns

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. Designing your website with mobile users in mind will give you the best chance at converting the …

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Post Interesting Stuff Not Limited to Your Products/Services Only

The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as …

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Link all your content to your social media pages

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Duplicated content – the …

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There's more to online marketing than just SEO and content

A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are …

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Submit a XML Sitemap To Speed Up Indexing

There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search …

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Choosing the Right Keywords to Optimize For

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. A web page can be given an immediate “freshness score” based on its date of publication, when then decays …

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