Fulfill your title’s promise

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Most businesses …

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The hardest part of SEO is waiting

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use …

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Analyze the backlinks of any website and get detailed statistics

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

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Multiply your keyword ideas

When it comes to long-term SEO strategies, there are so many tactics to consider. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Being an authority in your niche is all about having the …

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The Truth: SEO and content marketing overlap. A lot.

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. When you're …

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Send an Google Reconsideration Request for getting Unbanned

Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first …

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Pay attention to your weekly click-through rate

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

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Add valuable insight to your repurposed content

Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Remember that it ’s also highly important for the …

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Broken Internal and External Links

Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. SEO for small businesses doesn’t …

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What the Keyword Data Tells You

The modern SEO seems to be focusing more on user experience. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site …

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How are you supposed to do this?

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title …

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Localize your content for a better experience

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. Try to improve your site speed and page load times, and make sure that …

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Backlinks are about so much more than Search Engine Optimisation

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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Grooving to the Search Engine's tunes!

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start …

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In Mobile Search, Top 10 Is Actually Top 3

SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish …

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Start your SEO copywriting process here

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Always remember, “Content is King”. Thereby …

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Get high quality backlinks from trusted sources

The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. SEO specialists believe strongly in …

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Make use of long-tail & exact match anchor texts

You can stop improving certain pages, but the site as a whole can always be improved. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to …

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SEO keyword research best practice

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. The backlink is one of the strongest ranking signals for any site because they indicate its authority. The number one rule is to focus on your …

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Don't make your own URLs compete against one another

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a …

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Influencer marketing and publishing opportunities.

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up …

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70% of all Google Business Pages are unclaimed

There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. There …

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Boost search engine rankings

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your …

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Competitor Analysis and Opportunity Identification

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Use internal links with clear and informative …

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Making Changes Early and Often

Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Local SEO is, inarguably, the best bet for local businesses to grow big. You may usually think about linking in terms of pointing to outside websites, but paying more attention …

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Replicate the same process with other websites

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places …

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SEO Writing is Not Just About Using Words to Get Rankings

For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large …

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A Link Reclamation technique

Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then …

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Better alternatives to old school SEO methods

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? Content freshness matters. Keeping your content up to date helps search engines …

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Not all web searches lead to sales

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard …

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Use Link Baiting To Get More Clicks from the SERPS

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Build links the right way

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets …

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Page load is an important SEO factor

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of …

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Shorter Page Titles and URLs Work Best

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Your URL’s should include your main keywords, but make sure you …

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Every web page is an opportunity to capture a customer.

Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on …

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Invest in longer posts

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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