Do not optimise for irrelevant keyword searches.

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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It's a good idea to get your keyword in the beginning of your copy

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their …

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Universal Search/Blended Search

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: Designing your website with mobile users in mind will …

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Citation consistency acts as a trust factor for Google

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate …

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Sprinkle LSI Keywords

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Get into the habit …

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Word count is a complicated SEO metric

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. In the era of internet, where approximately three …

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If I stop doing SEO will my rankings drop?

Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible …

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Create an e-book or guide every three months

In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get …

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Link acquisition is an ongoing investment

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken …

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Stay Focused on the Long-Term

Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. SEO results are only keenly felt long-term, and therefore it can be difficult for …

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Why do Quality Backlinks matter?

The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than …

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Internal linking is a secret weapon for SEO

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Many blogging software packages automatically nofollow user comments …

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W3C Validator

Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep …

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Here is your opportunity to write something and rank

Stick to these good practices and you’ll be on your way to free traffic. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means …

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Page load speed

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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What to Do?

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy …

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Create an e-book or guide every three months

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. One good way to know what’s coming …

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Give visitors what they want

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. Visual content has become …

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PageRank of the page

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then …

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What keywords your visitors will use to find you?

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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How to Search Engine Optimize Your Blog Content

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional …

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Use keywords wisely

Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or …

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Your Customers are searching their query in different ways

Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important …

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The first choice should be search marketing

A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to …

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Google retrieves the most relevant pages from its databases

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. There …

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Consistently Keep an Eye on Your Links

Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Writing a good …

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Think about SEO from the start

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. While it is possible to …

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Optimize for people

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Another “old school” method of building up your backlinks is to make use of Forum Posting. It …

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