Reporting and analytics

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. It’s better to have a custom 404 error code page than …

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Wait. Is it really that simple?

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. If you create high-quality pieces …

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Fundamentals of Earning and Attracting Links

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. In order to get the most success …

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Template footprint leaving a low ratio of original content

Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. Website with streamlined URL structures often tends to rank …

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You must have a strong web foundation

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Optimization is important, but without metrics, you’ll never really know …

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Be funny. Humor is great if you can do it.

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. SERPs (search …

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One single domain is enough

Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month. Link building …

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Hummingbird also impacts long-tailed search queries

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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Multiply your keyword ideas

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Google …

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Choose blog-friendly content management systems

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Mobile is becoming more popular every year. Understanding which ranking factors are relevant to your industry is key to becoming …

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Entries with rich snippets have higher click-through rates

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. You should also …

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Identify your SEO keywords

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites …

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When are you supposed to do it?

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to …

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Ask and Answer Important Questions

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have …

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Earning links

Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages. It’s totally understandable that Google takes user behavior into account in …

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SEO for lead generation: Pros and cons

It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is …

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Move inline scripts and styles into separate files

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Google learned that when people search for the term “SEO,” they were more likely to click on information over a …

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Longtail terms

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People …

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Use Google Business Reviews

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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Identify potential link partners

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. In the early days of SEO, you could get a site to …

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Increase the likelihood of visitors to your site returning again

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But …

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Sign Up for Press Request Alerts for SEO benefits

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. If you are a …

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How are you supposed to audit your website?

The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also …

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Identify and remove duplicate content

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry …

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Minimize Duplicate Template Content

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool …

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Social Media Supports SEO Services & Facilitates the Customer Journey

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. With the many …

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Monitor the evolution of your rankings

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the …

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SEO thats shines above the rest

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! A title tag is used by search engines to display a page in search …

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The outreach process for SEO

As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Evergreen topics have long lasting value, so when …

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Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. So what it does it take …

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