Build idea and search-intent based Content

It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. If you have …

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Keep your link building strategy diversified

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Undoubtedly, the number of mobile/tablet users in developed countries is …

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Publish content that has a high potential for shareability

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …

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Tapping into the Secrets of Internal Link Building

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. When SEO isn’t done right it can be the …

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The first choice should be structure

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. If you maintain a blog, of course you want the traffic to your blog to grow. But what …

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Content that is not visible to the search engines

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link …

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Links are glue for your site

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Search Engine has become more smarter New Rules of SEO have been implemented or will …

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As a general rule, nofollow links do not stand on their own

By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. One of the most common problems for webmasters who run both mobile and desktop versions of …

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Do an audit of your existing site

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. You should also focus on building internal links, as it can increase traffic on different pages …

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Use your key phrases in as many URLs as possible

As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Your website is your primary marketing hub. Make sure the content is great because you’ll convert …

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Why does backlink indexing matter?

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. The key is to find the keywords in our …

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Should I be buying backlinks to help improve my rankings?

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have …

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How to Protect Your Content

SEO success relies heavily on the keywords you choose to target. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. In the past, commenting on blogs and forums solely for the sake of building links was the norm …

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Why won’t people engage with my content?

Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your …

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Google Algorithms Target Low-Quality Content

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. If you participate in an …

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97% of consumers read online reviews for local businesses

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. When building your content, it’s important to remember to give …

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SEO does not happen in a bubble

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s …

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Big Brands Burst to the Top

Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site …

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Getting SEO to take off can take time and patience

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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The headings for your homepage

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. SEO …

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Guest posting.

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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Leverage the work your competitors have already done in SEO

This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. Link farming, buying links, getting links from …

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Fewer people are searching for the phrase now as compared to before

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

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Low Hanging Fruits (LHF)

I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a …

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Utilize social media for link building and building a brand

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the …

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What does great content mean for Google?

Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides a set of editorial guidelines for anyone writing developer documentation for Google-related projects. With the likes of Google Analytics and other tracking software, it can be much easier to …

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SERP Analysis

Both Google and Bing take page-loading speed into account in their website ranking algorithm. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. SEO has tremendously grown over the past few years and search engines …

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Spread the word that rankings were a poor measure of success

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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Add a ton of value to your clients

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words …

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How to Optimize for Searcher Intent

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? SEO requires so much content because it wants to grow. Google doesn …

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User-generated content + communities

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. SEO is a set of practices and techniques to optimize a website to get …

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Have a real content / social media marketing strategy

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service …

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