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Time and time again, Development teams forget, give little consideration to, or simply don’t realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website. If you own a website that’s been around for a while, you should …

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Beginner's guide to splogs

The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing. Google is interested in what the user does after they are on your site. Clearly define your objectives in advance so you can truly measure your ROI from …

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A do-it-yourself guide to bread crumbs

In my mind, winning in organic SEO is about doing the right thing and making your best effort to think like Google. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to …

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How are you supposed to do this?

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title …

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Influencer marketing and publishing opportunities.

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up …

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Ask and Answer Important Questions

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have …

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Social Media Supports SEO Services & Facilitates the Customer Journey

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. With the many …

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What Does It Mean for SEO?

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings …

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