You may be asked about analysis in your marketing interview

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have …

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Why have meta tags been so popular?

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get. In today’s SEO, high-quality and relevant backlinks have the most value …

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Does more traffic directly imply more revenue?

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

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Pay attention to your weekly click-through rate

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

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Use Link Baiting To Get More Clicks from the SERPS

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Create an e-book or guide every three months

In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get …

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Page load speed

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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Give visitors what they want

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. Visual content has become …

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PageRank of the page

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then …

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Optimize for people

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Another “old school” method of building up your backlinks is to make use of Forum Posting. It …

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Content that is not visible to the search engines

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link …

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Low Hanging Fruits (LHF)

I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a …

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Maximize Organic CTR

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as …

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