Determining Relevance: Trust your gut when it comes to web portals

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Although pay-per-click marketing can provide great …

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Make content your centre of attention

I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something. SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher …

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Remember that keyword stuffing make the web go round

Google was the main search engine. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Prioritize …

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How you will benefit from webmaster tools

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it’s crucial to maintain valuable and high quality …

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The Truth: SEO and content marketing overlap. A lot.

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. When you're …

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Competitor Analysis and Opportunity Identification

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. Use internal links with clear and informative …

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Build links the right way

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets …

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Page load is an important SEO factor

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of …

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Invest in longer posts

There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and …

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Create an e-book or guide every three months

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. One good way to know what’s coming …

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Your Customers are searching their query in different ways

Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important …

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Entries with rich snippets have higher click-through rates

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. You should also …

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How are you supposed to audit your website?

The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also …

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Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. So what it does it take …

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Why won’t people engage with my content?

Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your …

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Getting SEO to take off can take time and patience

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Utilize social media for link building and building a brand

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the …

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