How to really understand web 2.0

It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. So what type of website would get the highest quality ranking? According to Google, the highest quality …

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A do-it-yourself guide to Google algorithms

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Link building …

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Avoid paid links that do not use the rel=nofollow attribute

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Understanding sitemaps in relation to your marketing strategy

Ensure that unique content is provided to these external websites instead. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Using different tags and elements on your page will help search engines understand which parts of …

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Make sure you know exactly what you're doing with LSI

The first step when you discover duplicate content is to reach out to the webmaster. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Visual content shared …

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Let's follow sitemap best practise

It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this …

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Post Interesting Stuff Not Limited to Your Products/Services Only

The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as …

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Multiply your keyword ideas

When it comes to long-term SEO strategies, there are so many tactics to consider. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Being an authority in your niche is all about having the …

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Grooving to the Search Engine's tunes!

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start …

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Link acquisition is an ongoing investment

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken …

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Here is your opportunity to write something and rank

Stick to these good practices and you’ll be on your way to free traffic. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means …

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Use your key phrases in as many URLs as possible

As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Your website is your primary marketing hub. Make sure the content is great because you’ll convert …

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Google Algorithms Target Low-Quality Content

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. If you participate in an …

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Big Brands Burst to the Top

Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site …

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SERP Analysis

Both Google and Bing take page-loading speed into account in their website ranking algorithm. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. SEO has tremendously grown over the past few years and search engines …

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