When your use of LSI becomes obsessive

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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Make your website easy to access and well organized

But you can get a sensational return through intelligent-ideas, hard work and an honest approach. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when …

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Choosing the Right Keywords to Optimize For

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. A web page can be given an immediate “freshness score” based on its date of publication, when then decays …

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In Mobile Search, Top 10 Is Actually Top 3

SEO or Search Engine Optimization is actually a subset of Search Engine Marketing that is all about optimizing a website or webpage for search engines. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish …

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Not all web searches lead to sales

The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard …

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Do not optimise for irrelevant keyword searches.

SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again …

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W3C Validator

Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep …

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Reporting and analytics

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. It’s better to have a custom 404 error code page than …

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Wait. Is it really that simple?

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. If you create high-quality pieces …

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Do an audit of your existing site

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. You should also focus on building internal links, as it can increase traffic on different pages …

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Fewer people are searching for the phrase now as compared to before

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

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Spread the word that rankings were a poor measure of success

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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User-generated content + communities

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. SEO is a set of practices and techniques to optimize a website to get …

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Entirely too genius SEO

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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