Industry Content Analysis

If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much …

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We're searching in different ways already

Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile …

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Hidden facts about static pages

And don’t let SEO take over your life – you still have to be out there doing business. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Choose Relevant Images – It can be tempting just to …

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The reason everyone loves web portals

The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take …

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So Keywords and Keyword Research

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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Fulfill your title’s promise

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Most businesses …

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The hardest part of SEO is waiting

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use …

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Add valuable insight to your repurposed content

Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Remember that it ’s also highly important for the …

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Start your SEO copywriting process here

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Always remember, “Content is King”. Thereby …

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It's a good idea to get your keyword in the beginning of your copy

While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their …

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What keywords your visitors will use to find you?

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

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SEO for lead generation: Pros and cons

It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is …

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Identify potential link partners

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. In the early days of SEO, you could get a site to …

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Why does backlink indexing matter?

Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. The key is to find the keywords in our …

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You ask what is slow?

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other …

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