Beauty is important and usability is even more critical

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. The main thing to keep in mind when using …

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Myths and misconceptions about local search

From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or …

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Understanding search queries

Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a …

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Localize your content for a better experience

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. Try to improve your site speed and page load times, and make sure that …

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Backlinks are about so much more than Search Engine Optimisation

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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Better alternatives to old school SEO methods

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? Content freshness matters. Keeping your content up to date helps search engines …

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If I stop doing SEO will my rankings drop?

Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible …

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What to Do?

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy …

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Fundamentals of Earning and Attracting Links

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. In order to get the most success …

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You must have a strong web foundation

Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Optimization is important, but without metrics, you’ll never really know …

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Hummingbird also impacts long-tailed search queries

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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Longtail terms

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People …

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Increase the likelihood of visitors to your site returning again

It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to good results. Google does not like thin content: Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But …

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As a general rule, nofollow links do not stand on their own

By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. One of the most common problems for webmasters who run both mobile and desktop versions of …

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97% of consumers read online reviews for local businesses

There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. When building your content, it’s important to remember to give …

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SEO does not happen in a bubble

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s …

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Re-think your blog’s headers

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

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Indexing requirements often conflict with aesthetic requirements

Once you’ve discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. The first step in a search optimization analysis is to understand our goals and objectives …

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