Monitor the evolution of your Google rankings

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. As a result, your website won’t rank in the search engines. Organic SEO still plays a key role in Google rankings for both local keywords …

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Latest developments in long tail search

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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Understanding white hat SEO

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. You don’t have to be an astrophysicist to understand that a spike in users from a particular place often …

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Takeaway tips for ROI

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. Visual content has become very popular on the internet due to our own ability …

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Here's what industry insiders think about indexed pages

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I …

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Link Reclamation

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user …

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Bucket brigades based on mobile search

Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to …

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There's more to online marketing than just SEO and content

A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are …

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What the Keyword Data Tells You

The modern SEO seems to be focusing more on user experience. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site …

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Don't make your own URLs compete against one another

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a …

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SEO Writing is Not Just About Using Words to Get Rankings

For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large …

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One single domain is enough

Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month. Link building …

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Move inline scripts and styles into separate files

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Google learned that when people search for the term “SEO,” they were more likely to click on information over a …

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SEO thats shines above the rest

Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above! A title tag is used by search engines to display a page in search …

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Links are glue for your site

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Search Engine has become more smarter New Rules of SEO have been implemented or will …

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Should I be buying backlinks to help improve my rankings?

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have …

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