Make a good use of gateway sites

Citations like these are essential when building authority and improving your site’s credibility. Common extensions that appear at the end of URLs are .htm, .html, .shtml, .php, .jsp and .asp. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets …

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When your use of keyword stuffing becomes obsessive

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a …

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Reasons why you cannot fully understand walled garden sites

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. Chances are, your …

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Making Websites More Visible

One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. Google views your site as authoritative when other sites link back …

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Link all your content to your social media pages

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Duplicated content – the …

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Make use of long-tail & exact match anchor texts

You can stop improving certain pages, but the site as a whole can always be improved. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to …

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A Link Reclamation technique

Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then …

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Shorter Page Titles and URLs Work Best

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Your URL’s should include your main keywords, but make sure you …

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Every web page is an opportunity to capture a customer.

Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on …

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Sprinkle LSI Keywords

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Get into the habit …

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Google retrieves the most relevant pages from its databases

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. There …

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Think about SEO from the start

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. While it is possible to …

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Template footprint leaving a low ratio of original content

Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. Website with streamlined URL structures often tends to rank …

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Multiply your keyword ideas

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Google …

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When are you supposed to do it?

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to …

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Sign Up for Press Request Alerts for SEO benefits

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. If you are a …

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Identify and remove duplicate content

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry …

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Monitor the evolution of your rankings

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the …

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Publish content that has a high potential for shareability

If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over …

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Guest posting.

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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What does great content mean for Google?

Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides a set of editorial guidelines for anyone writing developer documentation for Google-related projects. With the likes of Google Analytics and other tracking software, it can be much easier to …

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Real SEO takes hard work and a lot of hours

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. It seems like content should be engineered for an outcome. If you just start with an …

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